| About Vocus | About Us |

On-Demand Software for Public Relations Management

In an age of real-time communication, with an increasing number of media outlets and a rapidly growing volume of news and the emergence of blogs and other social media, traditional approaches to PR are becoming outmoded. Our web-based software suite helps organizations in an Internet-enabled world to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact.

Our on-demand software addresses the critical functions of public relations, including media relations, news distribution and news monitoring. By automating and integrating the essential elements of PR functions, our solutions help organizations of all sizes communicate directly with key reporters and with the public, identify and analyze relevant news stories and manage relationships with the media and other key stakeholders.

As a part of our solution, we provide a proprietary information database of over 800,000 journalists, analysts, media outlets and publicity opportunities. Our database contains extensive information about the media, including in-depth journalist profiles, contact schedules, podcast interviews, pitching preferences and other relevant information compiled by our dedicated media research team. Our database is integrated with our suite of on-demand modules that together address the communications life-cycle from identifying key contacts, to distributing information, to closing the loop with digitized feedback and management analytics.

We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our software.We were an early pioneer in hosted, multi-tenant, on-demand software, launching our first version in 1999. Our on-demand software is offered primarily as an annual or multi-year subscription, with press release distribution also offered on a per-transaction basis. As of December 31, 2006 we had 1,727 active customers representing organizations of all sizes across a wide variety of industries. Our solution is currently available in five languages and is in use by customers around the world.