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| Customer Success | AHA Case Study |

"Using Vocus' government relations software, we have increased our fundraising to more than $2 million per election cycle without having to increase our two-person PAC management team. We wouldn't be able to do our job as effectively without Vocus."

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Challenge:

Solution:

The American Hospital Association (AHA) needed to coordinate more effectively with 52 state hospital associations, streamline Political Action Committee (PAC) reporting, compliance, and grassroots management, and ultimately reduce costs and increase efficiencies.

AHA relies on Vocus’ online grassroots and PAC management software as its centralized database for keeping federal and state associations on the same page regarding campaigns, contributions and disbursements.


Benefits:

  • Enhanced Results - The automation of many of the time-consuming administrative tasks has allowed the department to beef up results without requiring additional staff.
  • Collaboration with Affiliates - AHA can easily coordinate projects and summarize results with the state hospital associations it works with.
  • Compliance - All PAC transactions are managed in one place and the built in reporting ensures compliance with Federal and state election rules.
  • Complete Understanding - The consolidation of the federal and state programs being managed in one place provides a better understanding of all the activities and results from the programs.
  • Online Presence - Constituents can access an online Web site to find and communicate directly with their legislators.
  • Increased Donations - Using the online Web site and the tools to send personalized email solicitations, AHA has increased PAC donations by 7-8% per year.


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