"We were looking for a solution that would give broad distribution and a platform that allowed me total control."

Challenge:

Solution:

Al Dente Marketing works with a variety of mid-sized and small business clients who are either in their start-up phase or at the precipice of a major product launch. With thousands of business starting each year, getting your brand’s name into the open market can be challenging. How do you make yourself stand out from other companies? How do you best articulate your product’s benefits in a way that attracts customers and prospects?

Using Vocus Small Business Edition (SBE), Al Dente Marketing is able to connect with a variety of media from traditional news outlets to bloggers in niche markets.

When potential customers read about Al Dente Marketing clients at top news sites or at PRWeb, it drives traffic to the client’s web site where they read more about the client. Eventually, the client will reach out to the small business to learn even more about their product or services.

Benefits:

• Improved search engine rankings – By using Vocus SBE software, Al Dente Marketing can greatly increase its search engine rankings by being pushed to the top of search results where potential customers may be searching for goods and services.
• A comprehensive media database – Al Dente Marketing’s clients can target more journalists and media outlets than ever thanks to Vocus SBE’s comprehensive database of more than 1 million journalists in the US alone.
• Customized analytics – The SBE analytics features allows Al Dente Marketing to produce eye-popping charts and graphics with a click of a mouse. They can also measure all media types – print, broadcast, online and social media too!
• Better press release distribution and tracking – With Vocus SBE edition, Al Dente Marketing can distribute online news releases and connect with millions of journalists, consumers and websites – and track who is actually opening and reading their emailed press releases!