"If you’ve got a PR firm, you need a software suite like Vocus so you can all be on the same page and all use the same lists. Before Vocus, it was a nightmare trying to coordinate lists and activities with our firm."
As a leader in the measurement of radio listening habits, Arbitron must continually enhance its credibility among two distinct audiences: its customers and the American consumer, whom Arbitron must persuade to participate in its radio and consumer surveys.
With Vocus tracking all activities and contacts, Arbitron's PR team integrates its efforts with those of its agency. Vocus' Online Newsroom empowers Arbitron to update and publish valuable company materials online, immediately.
Benefits:
Improved agency collaboration - Arbitron works more effectively and efficiently with its outside PR agency.
Increased media reach - The ease of creating lists and managing news clips frees the team to reach more contacts and drive coverage up.
Simplified news management - With electronic copies of news available immediately, Arbitron easily creates timely reports on media coverage to share with executives.
Richer online content - Vocus Online Newsroom helps the company keep its news site updated with the valuable content reporters want.
