"Vocus has freed up my time. With a two-person staff, it didn't make sense to be doing administrative stuff. This allows me to do more. In addition, it helped us get understanding internally about what PR does."

Challenge:

Solution:

The newly formed, 2-person PR department was challenged with increasing awareness about the company. The team had to produce lists, relationships and results quickly, and be able to demonstrate its value to management.

With Vocus' on-demand software for public relations, Cincom simplifies media contact management and keeps track of all coverage. Vocus Analytics lets the team analyze efforts, impressions and coverage - and provide key metrics to management.

Benefits:

• More Strategic PR - Vocus gives the small staff extra manpower by automating daily activities and reporting, allowing the team to shift from tactical to more strategic activities.
• Outstanding Analysis - With immediate access to key metrics, the team has the important proof it needs to demonstrate its value to the organization.
• Increased Coverage - From one year to the next, with the founding of PR department, the company increased its total impressions from around 25,000 per month to over one million per month now.
• Target the Right Publications - Overall clips increased by 333 percent, while coverage in key publications jumped by 200 percent.