"We were contacted by both the FOX and the CBS affiliates and were on the front page of the Chicago Tribune. Vocus news releases got us in the media within one day."

- Menus That Talk

Menus That Talk Profile:

Menus That Talk is a Florida company with an exciting new product that elegantly addresses a host of restaurant ordering issues. Using the cleverly designed device, diners turn a paper menu into an auditory experience including words and music. Buttons are grouped by course and labeled with easy to see identifiers. A boon to the hard of hearing and to the visually impaired, the small tablet sized device is a new way to make a restaurant fully inclusive.

The Objective:

Menus That Talk knew they had a great product but needed to get the word out better. In the past, press releases had cost a lot and garnered little response. The Menus That Talk team was not enthused about issuing another one.

Then, Menus That Talk discovered Vocus news releases. Vocus worked with Menus That Talk to come up with a press release that would help them reach coveted media markets, introducing a whole range of folks to their device and stirring anticipation for their imminent debut at famous restaurants.

The Results:

The team's Vocus news release hit the Web on Monday. By mid-day, the buzz had begun.

"They were grinning ear-to-ear when they contacted me later the same morning their release went out," said Joe Beaulaurier, interactive marketing manager for PRWeb.

"We were contacted by both the FOX and the CBS affiliates in Chicago and were on the front page of the Chicago Tribune," said Jessica MacWithey of Menus That Talk. "They all said they saw our press release." Ultimately, FOX ran a stand-up story featuring Menus That Talk.

From there, the effect snowballed. About a month after the local news crews came, Menus That Talk was featured in Business Week. By August, they had hit the pages of USA Today and soon after were working with a reporter for an article to appear in the South Florida Sun Sentinel.

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