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| Customer Success | Paint the Moon Case Study |

"Simple and intuitive - I began using Vocus Facebook apps in minutes."

- Annie Manning, Paint the Moon Photography

     Download Case Study PDF      Back  

Paint the Moon Photography Profile:

Paint the Moon Photography is a software company offering professional-grade Adobe Photoshop actions and textures: plug-ins that enable you to render photos with everything from a small, fun touch-up to a full-blown makeover.


The Objective:

Paint the Moon was already managing a Facebook Page with a small following of current customers. While her website remained the primary marketing and transactional hub, Manning hoped to leverage the social nature of the photography community on Facebook.


The Results:

Paint the Moon achieved impressive results using Vocus' app suite to overhaul its Facebook presence. In just over three months, Paint the Moon increased its Facebook fan count from 6,000 fans to nearly 30,000, using the Exclusive app to give away free product samples.

In addition, Paint the Moon activated apps to showcase photo results, encouraging customers to share within their social networks. All apps on the Page were activated with 'fan-gating', which requires all visitors to become a fan to access Page content.


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