"Vocus helps get our press releases out quickly and directly to reporters. When they see a release, it looks like it came from me directly, which helps us establish better relationships."

Challenge:

Solution:

The media and community relations teams at Peoples Energy aimed to increase efficiency in several areas, reduce the costs associated with distributing press releases and have a centralized way to track and measure their activities.

With Vocus Public Relations, Peoples sends press releases out directly from individual PR reps, has automated most of its daily clips management process and stores all activities in a central location that’s accessible by all.

Benefits:

• Improved Productivity – The public relations team was able to streamline news distribution by having their news clips automatically summarized for the executive team by 9 each morning.
• Cost Savings – All news releases are distributed using Vocus’ public relations software, saving Peoples Energy $15,000 in news distribution costs annually.
• Enhanced Reporting – For the first time, the community relations team was able to easily summarize their activities for the alderman and elected officials for the neighborhoods that they were supporting.
• Better Relationships – The media relations team's relationships with reporters have improved, by using Vocus’ software to send communications directly to the reporters with whom they work.