"For an organization that had never had PR, showing management what Vocus could do was like showing them fire for the first time. We were finally able to track media hits to specific projects and campaigns - which was worth the money spent in our CEO's eyes."

- Theresa Hong, PR Manager

Vocus Makes Purple Communications Life 100 Percent Easier

Purple Communications provides communications services tailored to people who are deaf or hard of hearing. Their vision is to enable freeflowing communication between people, regardless of difference in abilities, languages, or locations.

They create leading-edge technology that makes communication more convenient and enjoyable for individuals in the Deaf Community. Purple's innovations include the first text relay service, the first wireless relay service, as well as breakthroughs in mobile communication for people who are deaf or hard of hearing. Other services designed to meet the varying needs of their customers include onsite interpreters and video remote interpreting.

Purple's PR department consists of one person: Theresa Hong, who has dreamed of having Vocus for a while. "I coveted Vocus," she says. Getting the opportunity to use Vocus to help with her PR efforts, she says, was like "having Christmas in July."

The Challenge:

Purple Communications serves a very specific demographic - the deaf and hard of hearing. Because of this, they were looking to do two things in a cost-effective way:

a) Reach their target demographic - a large portion of whom communicate via social media.
b) Increase awareness and raise advocacy efforts in the general public. Twenty percent of the U.S. population is considered deaf or hard of hearing.

The Solution:

Purple purchased Vocus for its broad media database, robust media tracking and management capabilities, and its social media analytics. Social media was a very compelling aspect of the offering, being where a large population of Purple's demographic communes. Purple are now able to track influencers and blogs, and see what their audience is saying on social media - something they couldn't do before.

The ability to add media contacts, including deaf journalists/publications is a powerful feature for Purple because it allows them to increase awareness to the rest of the PR world and raise advocacy efforts.

The Benefits:

Thanks to Vocus, Purple has been able to reach and engage with their target demographic in a way that they were not able to before. Vocus' social media software has given them the opportunity to monitor conversations, mentions and trends happening in the deaf community.

Another huge benefit comes from the fact that all PR-related activities are monitored using one centralized system. "Vocus provides an all-in-one solution for every single PR aspect," says Hong. "They have all the bells and whistles." The automation of many time-consuming administrative tasks has allowed Hong to beef up results with a small staff.

The ability to manage all PR-related activities in one place also provides Purple with a better understanding of all the results from campaigns and programs. It also helps when reporting results to the CEO and upper management. "For an organization that had never had PR, showing management what Vocus could do was like showing them fire for the first time. We were finally able to track media hits to specific projects and campaigns - which was worth the money spent in our CEO's eyes."

After only three months of using Vocus, Theresa Hong says that the software "has made life 100 percent easier".

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