"The biggest benefit of using Vocus PR software is that it makes me more efficient. Now, I can do in one quick step things that it used to take me hours to do."

Challenge:

Solution:

Scottrade's Public Relations Manager Kelly Doria wanted to reduce the manual tasks involved in day-to-day PR activities, streamline efforts, and create efficiencies to better manage PR as part of the company's continuous growth and expansion.

Vocus provides Scottrade with a comprehensive media database that helps identify contacts and media outlets as the company expands to new markets. Using Vocus, Doria builds world-class media lists and delivers communications to more effectively interact with key contacts in new markets.

Benefits:

• Centralized PR Management - Vocus provides a centralized method and location for launching, tracking and evaluating all of Scottrade's PR activities.
• Enhanced Productivity - PR reduces the time spent on manual list management and other activities, allowing Scottrade to focus on strategic aspects of PR.
• Increased media reach - Simplified list management enables Scottrade to identify and reach more contacts to drive coverage as the company enters new markets.
• Targeted distribution- Using Vocus, Scottrade can target key contacts at a national and local level, insuring the company's message reaches the right resources.