Unparalleled Lineup of Industry Experts
Now is the time to be heard. Now is the time to emerge as a leader.
Hear from industry thought leaders and Vocus customers who have achieved phenomenal success in social media. Best of all, log on right from your desktop to watch the presentations, ask questions and chat live with the presenters!
Session Speakers |
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Aaron Brazell
Lead Editor, Technosailor.com
Aaron participated in the PR Roundtable in 2007 on Technosailor.com, an effort to publicize the thoughts of five respected bloggers and PR leaders on the topic of Blogging Relations. He also managed the growth and technology development behind b5media, a blog-powered content network. During his time there, he built the network to 30M monthly pageviews and 10M monthly unique visitors. Aaron has worked with the Secretary of the Air Force Public Affairs Office to provide critical feedback on the effectiveness of communications by public affairs units across the service. He was also responsible for pushing a story regarding Congressional use of social media forward, resulting in direct results from blog coverage, Twitter publicity and radio airtime (NPR). As a result, both the House and Senate have changed rules permitting social tool use. |
Session(s) |
4:00PM-4:50PM - Blogger Relations Panel |
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Deirdre K. Breakenridge
President, Executive Director of Communications, PFS Marketwyse
Deirdre is president and executive director of communications at PFS Marketwyse. A veteran in the PR industry, Deirdre counsels senior level executives at companies including AmerisourceBergen, Hershey's, JVC, Kraft, Michael C. Fina, and Secure Horizons.
Deirdre is an adjunct professor at Fairleigh Dickinson University in Madison, N.J. where she teaches courses on Public Relations and Interactive Marketing. She's the author of four business books, "Keynote: Putting the Public Back in Public Relations," co-authored by Brian Solis, "PR 2.0, New Media, New Tools, New Audiences," "The New PR Toolkit" and "Cyberbranding."
Deirdre speaks nationally on the topics of PR, social media communications and brand building. She is a member of PRSA and was named Woman of the Year in 2009 by the National Association of Professional Executive Women (NAPEW).
Deirdre blogs about PR 2.0 Strategies at www.deirdrebreakenridge.com. |
Session(s) |
12:00PM-12:50PM - Keynote: Putting the Public Back in Public Relations
1:00PM-1:30PM - Scheduled LIVE Chat |
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Shonali Burke, ABC
Principal, Shonali Burke Consulting
Shonali opened her Washington, D.C. business after more than 12 years in the communications field, where she worked in both large and small agencies including a stint as the ASPCA's Vice President, Media & Communications, where she recreated the communications function for the country's oldest animal welfare organization and instituted its award-winning measurement program. Shonali earned the highly-respected "accredited business communicator" credential from IABC in 2005, and in December 2007, was named one of the top "40 Under 40" public relations professionals in the United States by PRWeek. She speaks frequently on the business of communications, and is often cited in industry publications such as PRWeek and The Measurement Standard for her strategic use of media and emphasis on research-based, measurable and integrated communications. She blogs at Waxing UnLyrical www.waxingunlyrical.com. |
Session(s) |
10:00AM-10:50AM - Twitter Best Practices: A Panel Discussion on Twitter |
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Peter Corbett
Founder and CEO of iStrategy Labs.
Peter heads an interactive agency that develops creative solutions to clients' challenges and brings them to life in the digital and physical world. He has a breadth of knowledge and experience perfectly suited for his role, which focuses on producing marketing campaigns that marry the online and offline worlds. In prior roles, Peter has been a TV producer, art director, international content licensing executive, documentarian, concert producer, and integrated marketing strategist. |
Session(s) |
4:00PM-4:50PM - Blogger Relations Panel |
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Christi Day
Online Spokesperson, Southwest Airlines
Christi serves as an online spokesperson for Southwest Airlines, the nation's largest airline in terms of domestic customers boarded. Christi specializes in Emerging Media and Web 2.0. Christi consistently works to keep Southwest Airlines in the forefront of the new media world when it comes to messaging and trends.
In addition to her online media relations duties, Christi works as the "voice" behind the Southwest Airlines Twitter account (@SouthwestAir) and as a moderator and blogger on Nuts About Southwest www.blogsouthwest.com. She intimately understands the reach of the media and has been the author of several successful story placements creating positive buzz for Southwest Airlines.
Prior to joining the Emerging Media Team at Southwest Airlines, Christi worked in Public Relations at STA Travel and for the Fort Worth Chamber of Commerce. A Fort Worth, Texas native, Christi hails from Texas Christian University where she received a bachelor's degree in Journalism.
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Session(s) |
10:00AM-10:50AM - Twitter Best Practices: A Panel Discussion on Twitter
2:00PM-2:50PM - Integrated Approach to PR and Emerging Media |
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Sandra Fathi
Founder, Affect Strategies
In 2002, Sandra founded Affect Strategies, a boutique agency providing public relations, marketing and social media programs for its clients. Sandra has spent the past 15 years helping technology companies achieve their communications goals. A celebrated speaker and active contributor to PR industry publications, Sandra's talent is turning emerging communications tools into practical, useful strategies for clients with tangible ROI results.
Prior to Affect, Sandra held senior positions at RadVision, Edelman Public Relations Worldwide, Nokia and VCON. She began her career as a reporter at People & Computers, the Israeli affiliate of IDG and Ziff-Davis, and was instrumental in bringing the Internet World conference to Israel. Sandra is the current chair of PRSA's Technology Section and the New Media and Technology Committee Chair for PRSA NY.
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Session(s) |
3:00PM-3:50PM - Maximizing the Value of Your News: From Twitter to Google |
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Richard Laermer,
CEO, RLM Public Relations
Richard founded RLM Public Relations 1991 and his client list includes Interead, Revolution Money, Scitable, Smith & Nephew and Yodlee to name a few. Laermer's latest book is 2011: Trendspotting for the Next Decade, out now from McGraw-Hill. He is also the best-selling author of Punk Marketing, in addition to the perennial PR handbook Full Frontal PR and 2002's trendSpotting.
He co-hosted TLC's business makeover show Taking Care of Business, and has a following as commentator for Public Radio's Marketplace. His and Kevin Dugan's BadPitchBlog www.BadRelease.com, is recipient of PRSA's Bronze Anvil Medal for Best Blog and Laermer was inducted in PR Hall of Fame in 2007. A featured blogger on HuffingtonPost, Laermer is the man behind Unspun Radio, available on iTunes and celestial radio stations, and behind the brand new, much-beloved blogsite Laermer.com. He lives in New York and yet resides on airplane seats.
His hobbies include judging a book by its cover and studying our future.
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Session(s) |
5:00PM-5:50PM - Avoiding the Bad Pitch Blog |
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Kate Michael
President, K Street Kate, LLC
Kate heads K Street Kate, LLC, a new media and creative services company in the District of Columbia. Prior to starting her own e-magazine and production company, Kate served both the Federal and District governments as a labor and education policy analyst while also working professionally as a model, writer, and on-air talent, competing in Miss America 2007 as Miss District of Columbia. |
Session(s) |
4:00PM-4:50PM - Blogger Relations Panel |
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Nicole Nolte
Senior Account Executive, Welz & Weisel Communications
Nicole is a senior account executive with Welz & Weisel Communications where she serves as an account lead working to support companies within the security, government and telecommunications industries. In addition to managing accounts, Nicole provides strategic guidance across the agency as how to best implement today's social media tools for building communities, increasing brand awareness and creating relationships that matter. With a solid background in technology, Nicole started her career at Weber Shandwick Worldwide where she primarily supported the Microsoft Mobile and Embedded Devices Group. While at Weber Shandwick Worldwide she worked in both the Seattle and New York offices where she utilized her strong media relations skills building relationships with key media and analysts, successfully securing coverage for clients.
If you'd like to join her on Twitter, you can find her tweeting here: @NicolePRExec.
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Session(s) |
10:00AM-10:50AM - Twitter Best Practices: A Panel Discussion on Twitter |
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Ashley Pettit
Media Analyst, Southwest Airlines
Ashley serves as media analyst for Southwest Airlines, the nation's largest airline in terms of domestic customers boarded. In addition to handling the company's media outreach and results on a daily basis, Ashley specializes in researching and illustrating the airline's goals and objectives. Daily, Ashley gives concrete evidence of how Communications is contributing to the bottom line through her measurement reports. Ashley consistently works to keep the PR Team and company leaders on the right track when it comes to messaging.
Ashley not only distributes and measures the news, she also creates it. She intimately understands the reach of the media and has been the author of several successful story placements creating positive buzz for Southwest Airlines.
A Dallas native, Ashley hails from University of Oklahoma where she received her bachelor's in Business Administration in Marketing.
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Session(s) |
2:00PM-2:50PM - Integrated Approach to PR and Emerging Media |
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Brian Solis
Principal, FutureWorks
Brian heads the award-winning PR and new media agency Futureworks, in Silicon Valley. Brian is globally recognized for his views and insights on the convergence of PR, traditional media and social media. Considered one of the original thought leaders who paved the way for Social Media and PR 2.0, Brian is co-founder of the Social Media Club and is a founding member of the Media 2.0 Workgroup.
His blog, PR 2.0 www.briansolis.com, is among the top 1.5% of all blogs tracked by Technorati and is ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers. His new book written with co-author Deirdre Breakenridge and published by Financial Times Press, "Keynote: Putting the Public Back in Public Relations," is now available at bookstores worldwide.
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Session(s) |
11:00AM-11:50AM - How to Build a Social Media Release
12:00PM-12:50PM - Keynote: Putting the Public Back in Public Relations
1:00PM-1:30PM - Scheduled LIVE Chat |
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